AMA TRY ON
Amazon Virtual Try On
You're eyeing that stunning red silhouette top online but unsure how it will look on you or if it fits correctly and that is why you might end up ordering it in multiple sizes. AmaTryOn addresses these challenges by offering a virtual try-on experience, reducing the uncertainty of online shopping and boosting customer confidence.
In a world dominated by online transactions, virtual try-on technology bridges the gap between digital and physical retail, helping customers make informed decisions, decreasing returns, and streamlining the shopping process.
ROLE
UX Designer
TEAM
1 x Product Manager
1 x Technical Product Manager
2 x UX Designer
1 x UX Researcher
TIMELINE
4 Months
TOOLS USED
Figma
FigJam
Miro
MS Suite
My Impact
01
Vision and Direction: I ensured that the team clearly understood the project’s goals, product vision and made that sure that there is an alignment of our efforts with the overall strategy.
02
Prioritisation and Decision-Making: I prioritised tasks and features, team capabilities, and project timelines to make critical decisions.
03
Team Coordination: I coordinated team efforts, managed dependencies, resolve conflicts, and keep everyone focused on delivering the product efficiently.
PROBLEM SPACE
1
The Hassle of Returns
Clothing ordered online often faces critical sizing challenges and subjective aesthetic preferences, leading to a return rate of over 20%.
U.S. returns generate 16 million metric tons of carbon emissions and up to 5.8 billion pounds of landfill waste annually, nearly half the weight of the Pyramid of Khufu in Egypt.
$761B
In 2021, $761 billion worth of merchandise was returned to retailers, exceeding the $741 billion the U.S. spent on national defense that year.
34%
21%
14%
34% of Amazon orders are returned due to issues with size, fit, or color.
These high return rates create logistical and financial challenges for e-commerce sellers, reducing their margins and limiting growth.
In 2021, Amazon spent nearly $152 billion on logistics.
2
The Chaos of Bracketing
48%
of the shoppers bracket
their purchase
Customers increasingly practice bracketing, taking advantage of Amazon's free and flexible returns policy. This leads to higher costs for Amazon due to shipping, returns, and potential product damage.
While bracketing is likely to continue in the short term, many returns could be reduced by using AmaTryOn to provide a better idea of size, fit, and color.
MARKET RESEARCH
$183B
2022 - retail e-commerce revenues from apparel and accessories sales in USA
92%
According to Snapchat’s survey, 92% of Gen Z consumers want to use AR tools for e-commerce.
$8500M+
Fashion e-commerce market in 2022
$8.5B
2022 - amazon revenue in fashion segment, statista
Two-thirds of consumers are less likely to return a product after using an AR feature, survey commissioned by Snap and Publicis Media of 4,028 shoppers aged 13 to 49 in the U.S., the U.K., France and Saudi Arabia.
USER RESEARCH
Interviews
08
All young age users between 21-40 years, comprising equal ratio of male female, varied ethnicity.
Location
Gender
Female Participants
Male Participants
Experience
Used online platforms like amazon, Walmart , target in last 6 months for apparel shopping
Shops online frequently
Shops online rarely
Prefers shopping in-person
USER PERSONAS
BRAINSTORMING & NARROWING SOLUTIONS
Empathy Map
Prioritization Matrix
Big Idea Vignettes
To be Scenario Map and Hills
OUR SOLUTION
Ama Try On
In summary, AmaTryOn is a virtual try-on technology enabling consumers to test clothing items online before making a purchase. By leveraging augmented reality, machine learning, and artificial intelligence, it replicates the in-store fitting experience. This interactive method also enhances the shopping experience, promoting the discovery of new products.
Customer Acquisition
Freemium Model
Marketing Campaigns
Collaboration
Value Proposition
Enhance User Experience
Reduced Returns
Environmental Sustanability
Confidence in Purchase
Success Metrics
Increased Conversion Rates
User Engagement
Customer Satisfaction
PROTOTYPE
WHAT DID I LEARN
01
Learned to prioritize user-centricity by addressing real-world problems people face with online shopping, focusing on pain points to develop effective solutions.
02
Developed solutions through brainstorming techniques like Empathy Maps and Prioritization Matrices to assess their potential impact.
03
Enhanced skills in communication and inter-team collaboration, working with researchers, designers, and TPMs to devise strategic, analytical, and user-friendly solutions.
04
Gained experience in conducting market research, competitive analysis, and constructing user personas, recognizing the importance of statistics, data, and target market insights in project development.